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Digital Marketing, Minor

Why Take This Minor?

Students take a Digital Marketing minor to complement their major by developing the following abilities:

  • Ability to create Key Performance Indicators and perform Key Insight Analysis to better understand digital marketing data today.
  • Ability to discover the hottest techniques to successfully plan, predict, and manage digital marketing campaigns.
  • Ability to analyze the effectiveness of social media, marketing campaigns, SEO, SEM,emails and mobile marketing.
  • Ability to use quantitative, qualitative and competitive tools to derive actionable insights.
  • Ability to explore the vital role of analytics in businesses’ online marketing efforts and develop digital marketing campaign for a real client based on the analytical reports.

As part of the coursework, students will earn Google’s search and analytics platform certifications, as well as a Hubspot’s social media strategy certification.