This course introduces students to the unique challenges associated with recognizing an innovative concept or unique opportunity within an industry or market, and then the strategic means of effectively introducing a business to that market to exploit this unique opportunity. This course is cross disciplinary and invites students from any major to participate. If students wish to pursue a minor in Entrepreneurship this is one of the courses that will be required to satisfy the requirements for that minor. Formerly BUS 170.
This course is conducted in a team format that requires students to work together to identify unique market opportunities for innovative concepts and then actively work outside the classroom to validate and then develop new business operations to serve an under or non-served market. Regular group presentations with critical feedback are required to assist the teams in identifying the optimal concept and means of delivering that concept to the market. This course is a required course for any student seeking to minor in Entrepreneurship.
(CROSS-LISTED WITH MGT 354)
The actual art and practice of managing a small enterprise. Concepts and methods for decision making and being competitive. Actual cases with live situations and outside speakers from all areas--business, government, and organized labor--impinging on the small entrepreneur today.