Catalog Quick Links

Communication, B.A.

Program Description

The Communication major blends theory with practice, built on a liberal arts education and supplemented with experiential learning opportunities within and outside the classroom. This approach is captured in our program motto: Think. Do.

Communication majors start with a grounding in classes that provide a strong theoretical foundation for understanding a field that traces its roots to Aristotle but is as contemporary as today's Tweet. Students then can pursue concentrations in these four areas:

  • Advertising, which prepares students to take on the creative challenges in all forms of advertising (print, broadcast, digital), as well as the business principles behind those creative decisions; 
  • Interpersonal Communication, in which students develop communication skills that allow for personal and professional success; 
  • Media and Journalism, in which students learn to pursue careers in the news media or storytelling in movies, television and online; 
  • Public Relations, in which students learn how organizations and agencies use strategic communication to build relationships and influence the public. 

These concentrations provide the communication knowledge and skills needed for meaningful personal, professional and social relationships.

We also have a curricular focus on Sports Communication for students interested in using their Communication skill in a sports environment. We offer four courses as part of this curricular focus: Com 255: Communication and Sport, Com 256: Sports Journalism, Com 355: Communication and Coaching, and Com 388: Sports Broadcasting.

Students may earn credit for internships, including unique 1-credit internships that allow first- and second-year students to earn credit while taking advantage of the opportunities that studying in the nation's 5th largest media market provide.

The major seeks to develop graduates who engage in informed civic participation and progressive leadership in professional and community settings. This goal reflects the Lasallian tradition of providing a practical education in the service of the greater good.

Why Take This Major?

Think. Do.

In our classes and on-campus experiences, we'll teach you how to think. You'll learn the theory that will help you make good decisions about how to best tell stories, position an organization, improve relationships. You'll be able to judge what works and what doesn't, and then prove it through research.

Our faculty work side-by-side with students to discuss tough issues, problem-solve, and develop communication strategies and tactics.

From your first few weeks on campus, you can get involved with our student organizations to gain valuable experience. Several of our classes use experiential and service-learning activities to help you gain real-life experience in a classroom setting.

This combination of thinking and doing prepares you to tackle internships in the nation's fifth largest media market (and beyond), which means incredible opportunities to apply what you learn. Our students have interned with the Philadelphia Eagles, The Philadelphia Inquirer, and NBC10, while some internships have taken our thinkers and doers to the White House, the Super Bowl, The Tonight Show with Jimmy Fallon, and ESPN. And that's just the short list.

We have 40 years worth of alumni ready to provide mentoring, internship opportunities, and a gateway to the careers you might seek.

Even if you're not interested in a career in communication, the major and minors allow you to develop some of job skills most highly desired by employers--writing and speaking, teamwork, problem solving, interpersonal effectiveness, and persuasion. The CEO of LinkedIn recently said that interpersonal communication skills represent the biggest "skills gap" in American business today.  

As a La Salle Communication graduate, you'll have the knowledge and the practical experience to launch your career.