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Marketing, Minor


Required for Minor in Marketing for non-business majors1: 6 courses

BUS 100Business Perspectives4
ECN 150Introductory Macroeconomics: The U.S. in the Global Economy I3
BUS 204Principles of Marketing with Applications3
Select one of the following:3
Introduction to Financial Accounting
Organizational Behavior and Skill Development
Business Systems for Analytics
Select two of the following: 26
Personal Selling
Advertising and Promotional Management
Sales Management
Business to Business Marketing
International Marketing
Internet Marketing
Services Marketing
Financial Services Marketing
New Product Development
Applied Digital Marketing Analytics
Special Topics
Consumer Behavior
Total Credits19

Successful completion of BUS 204 Principles of Marketing with Applications is required for all 300- or 400-level marketing courses.


Business majors cannot have a minor in marketing. Business majors who wish to have more than one business concentration should become dual business majors.