Required for Minor in Marketing for non-business majors1: 6 courses
|Introductory Macroeconomics: The U.S. in the Global Economy I
|Principles of Marketing with Applications
|Select one of the following:
|Introduction to Financial Accounting
|Organizational Behavior and Skill Development
|Business Systems for Analytics
|Select two of the following: 2
|Advertising and Promotional Management
|Business to Business Marketing
|Financial Services Marketing
|New Product Development
|Applied Digital Marketing Analytics
Successful completion of BUS 204 Principles of Marketing with Applications is required for all 300- or 400-level marketing courses.
Business majors cannot have a minor in marketing. Business majors who wish to have more than one business concentration should become dual business majors.