Marketing, Minor
Requirements
Required for Minor in Marketing for non-business majors1: 6 courses
| Code | Title | Credits |
|---|---|---|
| BUS 100 | Business Perspectives | 4 |
| ECN 150 | Introductory Macroeconomics: The U.S. in the Global Economy I | 3 |
| BUS 204 | Principles of Marketing with Applications | 3 |
| Select one of the following: | 3 | |
| Introduction to Financial Accounting | ||
| Organizational Behavior and Skill Development | ||
| Business Systems for Analytics | ||
| Select two of the following: 2 | 6 | |
| Personal Selling | ||
| Advertising and Promotional Management | ||
| Sales Management | ||
| Business to Business Marketing | ||
| International Marketing | ||
| Internet Marketing | ||
| Services Marketing | ||
| Financial Services Marketing | ||
| Retailing | ||
| New Product Development | ||
| Applied Digital Marketing Analytics | ||
| Special Topics | ||
| Consumer Behavior | ||
| Total Credits | 19 | |
- 1
Successful completion of BUS 204 Principles of Marketing with Applications is required for all 300- or 400-level marketing courses.
- 2
Business majors cannot have a minor in marketing. Business majors who wish to have more than one business concentration should become dual business majors.